My Card. My Work.

as a means to bring innovation + improvement to your organization … do this :]

completely erase all that you know about your company and its online presence ( real world presence as well … any of it, just wipe that slate clean ) … take a quick look at what your company’s site is doing from a generalist’s perspective …

then

more importantly

look at the 3 top competitors ‘out there’

right?

and THEN

here’s the kicker

pretend you are a brand new, bleeding edge, low finance, start-up … maybe get together with a small group and all pretend with this scenario in mind, because this sh!t, this is what is actually happening ‘out there’ on a daily basis now that the technology is SO readily available + easy to use … so …

pretend you’re a brand new start up, no funding or anything yet, right? but pretend your objective as this new start up is to completely topple the company you’re @ … basically, think like the enemy ( because, believe me, they’re out there + ready to strike ) … and don’t put any limits on what you’re actively brainstorming about … pretend like you’ll just fnckin’ figure it all out as you go … there are no technical limitations, no preconceived notions, none of the typical hang-ups or politics that typically come along with any established organization

and so, then … like use big paper, crayons, markers, scissors, tape, glue, pencils, pens, paint, wood, clay, cement, shoelaces, coffecans, spare computer parts, trash, whatever it takes to make those ideas come flyin’ out at you and your team to stay loose + creative

big words

big ideas

picture, lots of drawings + pictures … sketches … simple sketches … rough sketches

get all that sh!t out … really be devious, like you’re going to tear down the walls of the building you’re probably ‘ideating’ in ( boy, i fr!kken HATE that word ), but just be destructive … be disruptive … own some innovation, aight?

after like 3 or more hours of this … take digital photos of everything you did … its just amazing stuff, ain’t it? i mean, some of it is crap, i’m sure … but you have a LOT of ideas up there + now its going to be a matter of documenting, basically translating what you have up there in analog format to something more virtual and easily manipulated

photos, more photos please

if at all possible, take photos of the actual sessions to capture the spirit and energy of the active idea outletting

take all the big paper, all the big ideas to a place to examine, interpret, document, organize, refine, etcetera

do this every 4 months

i bet you’ll come up with some pretty interesting, innovative concepts … @ least half a dozen that will add amazing value to the scope of what your company can do …

that is, if they let you ;]