Ads from advertising campaign “Foundation Abbé Pierre – Let’s take action”

January 14th, 2009 Tom Okeefe

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I was checking out this campaign from BDDP & FILS for Foundation Abbé Pierre that was just released this month to raise awareness among the general public and the government of the bad housing crisis in France. This guerilla operation launched The Abbe Pierre Foundation’s annual Decent Housing campaign.

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The life size photography and the creativity that’s behind this campaign is pretty damn sweet.

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  • I find it really a shame for the french government that some citizens suffers form homelessness.
    The housing situation in france seems not satisfying and the government must work on affording a good housing for these people. The foundation have done a great work. I can French, so I have visited it's site: they have inaugurated 1000 accomodations for 1000 families.The creativity of the photos and their high quality help the foundation to sensitze the french on the need and importance of donating money.
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