Starbucks won’t slug it out in ad wars

December 11th, 2008 Tom Okeefe

McDonald’s advertises its coffee while taking a shot at Starbucks on this billboard on East Marginal Way in Seattle.

Look out now McDonald’s put the gloves on and stepped into the ring of Espresso drinkers to take on Starbucks. To bad there won’t be any coffee bean tossing going on here. Starbucks executives have hinted that they will take the high road.
Why can’t McDonald’s just jump on the bandwagon and sell its espresso without taking stabs at Starbucks? Earlier this year they launched the UnSnobbyCoffee.com. I am a Starbucks fan and been known to be called a jerk (and worst) but never a snob. I wouldn’t drink coffee from McDonald’s if you paid me along with Big Mac’s and Egg Mc Muffin’s. They can keep up the great work of doing their part in keeping America fat and instead of taking stabs at Starbucks they should focus all that energy on selling healthier food. LOL

“We get a lot of questions on the competition and that everyone seems to be picking on Starbucks through their advertising and try to reposition Starbucks as expensive or snobby, and, boy, when is Starbucks going to start advertising and join in that coffee conversation?” Starbucks Chief Marketing Officer Terry Davenport told investors last week in New York.

SOURCE:

Seattlepi.com

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  • I think this is relatively stupid Starbucks coffee is actually cheaper than dunkin donuts. It's just their expensive latte drinks that are overpriced. Everyone knows that Starbucks is just branded about being more expensive not actually being more expensive.
  • What I hate on Starbucks coffee is that every time I visit there I feel that I'm not buying the coffee, instead I feel like I'm buying the brand.
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