A few Newly re-designed identity’s that launched this April from Delta Airlines, Cision, Unum Group, Morrisions and LaQuinta.
May 7th, 2007
Last month you might of noticed a few new identity’s that launched. Below you will see a few that caught my eye.
Delta Air Lines
New: Logo refinements, and livery
Launched: April 30, 2007
First Impressions: Nice clean confidence style, a much improved type treatment. I still can’t get my mind off of Citgo’s logo designed by the same agency that did Delta’s but hey maybe its just me.
Source:
News report
Delta Logo History
New: Name, logo and branding strategy
Launched: April 2, 2007
First Impressions: Very clean, elegant and to the point.
Source: Cision Site
New: Logo, and name truncation
Launched: April 11, 2007
First Impressions: Distinctive, solid and confident. I love how the dots placement make for people illustrations. If only this logo will stop looking at me. 
Source: Unum Group
Morrisons
Announced: 24 April, 2007
New: logo and branding strategy
First Impressions: Very clean and open feeling. So much nicer than previous logo. Gives it a more fresh look. Colors are more inviting.
Source: Morrisons site
Web site still uses the older logo. Poke around and you’ll see it used in all their marketing material. Cheers mate
La Quinta
Launched: April
New: Logo and branding strategy
First Impressions: Beautifully type, feels very distinguishable in its marketplace.
Source:
LaQuinta site
