Is the internet awesome?

August 26th, 2008 Tom Okeefe

Just incase you didn’t already know. You can find out for yourself. The People over at The Barbarian Group crack me up. Thanks Guys!

Microsoft Launches Photosynth

August 26th, 2008 Tom Okeefe

Photosynth, a new service available at photosynth.com that will change the way you experience and share photos.

You can share or relive a vacation destination or explore a distant museum or landmark. With nothing more than a digital camera and some inspiration, you can use Photosynth to transform regular digital photos into a three-dimensional, 360-degree experience. Anybody who sees your synth is put right in your shoes, sharing in your experience, with detail, clarity and scope impossible to achieve in conventional photos or videos.
Synths constitute an entirely new visual medium. Photosynth analyzes each photo for similarities to the others, and uses that data to build a model of where the photos were taken. It then re-creates the environment and uses that as a canvas on which to display the photos.

Experience it at photosynth.com

Wonderbra ads always seem to amuse me

August 13th, 2008 Tom Okeefe

WonderBra Bus stop ad

WonderBra Bus stop ad

I’ve been a fan of their advertisment for some time now. Below are a few other examples of their ad’s

Wonderbra ad special for Pancake day

Wonderbra ad special for Pancake day

Every magazine that enters the UAE is censored using black markers. This device was used to communicate the increase in size when you wear Wonderbra.

The Site Map: An Information Architecture Cop-Out

August 13th, 2008 Tom Okeefe

Site maps are a total cop-out. If the design of the site works and the user can find everything they need then there really isn’t any need for a site map. Right?

“Why do you think your site map needs a redesign?” I asked the web manager of a mid-sized government agency.

“Our logs show that one out of six visitors is getting to the site map page. It’s something we haven’t paid any attention to and we think that it could be much better than it is.”

One out of six users is a lot, especially for a site that garners more than a million visitors every month. It’s natural the team felt concerned about the 166,000+ visitors the page is attracting and would want to make it the best they could. The only problem is that our research shows that effort could be wasted, since we’ve realized working on site map improvements is a design cop-out.

Design Cop-outs

A ‘design cop-out’ is when a designer works on treating a symptom instead of putting resources into solving the root problem. It’s choosing a quick fix over solving what could be a wicked problem.

Don’t get me wrong: I think it’s a noble goal to make every aspect of the design as perfect as it could be. That’s all this manager was asking to do. In addition, working on the symptoms often requires substantially less effort than the research, followed by trial-and-error process, that you’ll need to fix the source problem. There are good reasons to fix symptoms.

Yet, a team has limited time and effort to put towards design changes. Spending those constrained resources on the symptoms only delays the inevitable. A design cop-out usually needs continual updating, whereas fixing the root problem can nip it in the bud and release long-term resources.
A Sensitive Site Map for Sensitive Skin

A couple of years ago, we had a participant come into our lab with a newly discovered medical issue: chemical sensitivity. They’d been suffering from increasingly uncomfortable skin rashes and a friend told them that Dove had a nice line of products that could help.

Therefore, we decided to visit Dove.com. At the time, the only substantial links on the home page were generic, awkward marketing contributions, such as Your Body, Your Hair, Your Skin, and Real Beauty. The participant needed all these things, so it was hard to know where to start. Because of her ambivalence, she ended up clicking on the link labeled Site Map.

The site map was quite different from the home page. There were close to 50 links, mostly names of products. These were categorized into groups, with an entire group labeled “Sensitive Skin.” Our guest clicked into that group and found what she’d been seeking.

At first glance, it might seem this was a successful task. After all, the user found what they wanted. However, the home page practically failed them — with the site map being the only hope. (It’s interesting to note that Dove.com has since undergone a major redesign, rendering the site map similarly vague. All the specific product links are now gone, replaced by generic links like Hair and Face.)”    (Continued via uie, Jared Spool)    [Usability Resources]

Scott Hansen “Progress” Barack Obama Poster

August 4th, 2008 Tom Okeefe

Let me be very clear that i do NOT support Obama but I do support kick ass design. I’ve always been a fan of Scott Hansens work.

He created a print this past May as part of a fund-raising effort for the Barack Obama campaign. Once completed, the poster was printed in a limited edition of 5000 and has since sold out.

Scott recently posted an article about the making of the “Progress” print. Go take a look and maybe you’ll become a Scott Hansen fan.

Read More