My Card. My Work.

Title sequences. Pretty. Enjoy. http://www.artofthetitle.com/

Posted in Miscellaneous, Video, design |

CNN keeps you up-to-date with today’s news. You can visit their website, watch daily reports on TV, get reports sent to your mobile phone. Now you can be walking down the street and read new topics on shirts. YUP! image that. When visiting CNN you will notice a small shirt icon next to the video headlines. Click it and purchase a shirt with the news topic that the icon is next to.

I don’t know about you but I’m a fan of “Weird fish leave sea, spawn on beach” That should be a big seller.

HA this is great.

Posted in Advertising, News, branding |

The new Barbarian Group’s new website breath of fresh air. I’m a fan. They truly do get it.

The original. The pioneers. The Barbarian Group is a digital services and creation company that delivers the best possible experience for the consumer through the integrated and disciplined use of the best possible practices, good ideas, people and technology. Amongst our weaponry are such diverse elements as fear, surprise, art direction, design, technology, content creation, strategy, gaming, viral marketing, an almost radical devotion to Internet culture and nice red Swedish Fish™. To wit:

Check out the Barbarian Group.

Posted in Brand Identity |

In the latest saga from Donnie Hoyle (You Suck at Photoshop #10), Donnie puts things in perspective using Vanishing Point…

Posted in Photoshop, Video |

I don’t know about you but I love this video.

Posted in Web Design, YouTube |

Image Source: AbsolutAds.com

To me IN AN ABSOLUT WORLD it would be filled with Grey Goose Vodka. I have mixed feelings with this Ad. Even though Absolut did not intend to offend anyone I can see some taking this ad the wrong way. With the Political Showdown going on right now I can see how this topic can cause some uproar.

Words from Absolut:

In an ABSOLUT World according to Mexico

Posted Friday, April 04, 2008, 5:26:34 PM
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them — one they feel may be more idealized or one that may be a bit “fantastic.” As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.

By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits

Tim Nudd from AdWeek posted:

An Absolut ad from Mexico City that shows Mexico taking over a large portion of the United States? Oh, that’s not going to go over well up here. Not at all. And sure enough, it isn’t. “Absolut-ly outrageous,” says Jim Hoft of Gateway Pundit. “Absolut-ly insulting,” adds Brian Ledbetter. (At least they’re not so enraged that they forget to pun on the Absolut name.) Rather than complain, Patrick Ishmael over at The News Bucket whips up his own altered map, on which Absolut’s homeland of Sweden gets totally hosed by Finland.

—Posted by Tim Nudd

Already I’m starting to see some other alliterative ADs appearing.

image source: Michelle Malkin

What are your thoughts on it? Do you think they will loose in the market place or gain?

Posted in Advertising, News, Vodka |

Latest branding project for a new start-up that just launched this week.

Invesra is a technology-enabled business services provider to employers, banks and bank platforms, affinity groups and membership organizations. We provide retirement planning and investment management services to individuals for the management of their retirement assets.

If you’re looking for more samples of our work you request a book by visiting My Card. My Work™ or email me.

Posted in Brand Identity, My card My work |

All I can say is whoa. This CGI Flash is a little creepy but still very cool. What’s next?
Go here and move your mouse around.

Posted in Creepy, Flash, design |

The Silverman Group is a full service marketing and advertising agency in New Haven CT. With clients: AT&T, Timex, Travelers, Starter, Subway, MLB, NBA….to name a few.

Well a while back I designed their website and I noticed today it’s now live. You can check it out here. 

SIDE NOTE: I worked with the Silverman Group on the branding for the clothing line Touch by Alyssa Milano. As posted here.

If you’re looking for more samples of our work you request a book by visiting My Card. My Work™ or email me.

Posted in Brand Identity, My card My work, Web Design |

Image credit by xkcd.com.

Are you that remarkable? 

I’ve been reading on a few blogs about this topic. I agree, to me a resume is just a bunch of fluff that either gets thrown into the trash or skimmed over quickly then tossed. Your work speaks louder then your resume will ever.

Here’s why: A resume is an excuse to reject you. Once you send me your resume, I can say, “oh, they’re missing this or they’re missing that,” and boom, you’re out.

Having a resume begs for you to go into that big machine that looks for relevant keywords, and begs for you to get a job as a cog in a giant machine. Just more fodder for the corporate behemoth. That might be fine for average folks looking for an average job, but is that what you deserve?

If you don’t have a resume, what do you have?

How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that precedes you?
Or a blog that is so compelling and insightful that they have no choice but to follow up?

Some say, “well, that’s fine, but I don’t have those.”

Yeah, that’s my point. If you don’t have those, why do you think you are  remarkable, amazing or just plain spectacular? It sounds to me like if you don’t have those, you’ve been brainwashed into acting like you’re sort of ordinary.

Seth Godin’s Blog

Having a reputation and a history of work is what I call a resume.

Posted in Business, Resume |

Looking for a new car? Need a little interior decorating inspiration? Steel and concrete too cold for you? Look no further than the 70’s my friends!

Cars with so much machismo, they would make an LA ice-queen melt! Wallpaper so delicious, you could eat off of it! Furniture that would make Dirk Diggler jealous. Yes! Take that Web 2.0!

http://kerovisuals.com/brochures/

Posted in Culture, design Tagged: inspiration |

Whenever I find someone talking about Fireworks  I can’t help but to post it. Fireworks isn’t just great for prototyping as posted here. It’s great for doing visual design. I’ve been hooked on this application for the longest to the point I stopped using Photoshop. Imagine that. Maybe it’s all the cool features:

Vector and bitmap editing
Image optimization
Efficient Photoshop and Illustrator integration
Streamlined Dreamweaver and Flash integration
Multiple Pages
Shared Layers
Oh yes you can’t forget “Rapid prototyping”
and many more.

Below are a few examples of some screens from a few projects I worked on using Fireworks.

Victoria Secret’s Call Center Application (N2n Commerce, Twin Tech, Adobe Consultants, and many others)

Both the visual design and wireframe prototyping done by the amazing Peter Baird which was done in Fireworks the visual design was done as well

Schneider Electric (Twin Tech, Adobe Consultants) I was the UX lead as well as the Visual design lead.

Confidential client. Worked on a prototype.

If you haven’t had the opportunity to use Fireworks I would just go and download a trial and give it a try.

For more information you can always check out:

FIREWORKS JAM SESSION 

Every Thursday 10am pst from Alan Musselman.

Also some other Fireworks resources:

Lots of cool Fireworks Extensions
DMX Zone
Fireworks Zone
Community MX

If you’re looking for more samples of our work you request a book by visiting My Card. My Work™ or email me.

Posted in Applications, Fireworks, My card My work |